Global Marketing in Latin American Markets

The goal of this course is to understand the new tools of global marketing in the regional market of Latin America, which is divided into different sub-markets. The pandemic and the Ukraine conflict have spinned global marketing into a new era, thus requiring analysis with a local context perspective. Geopolitics and geoeconomics are the main factors that move global marketing. In Latin America, however, politics has an even higher impact on the framework of marketing. The course will analyze important particularities and key parameters of global marketing within this relevant market. This course is designed at the graduate level. Undergraduate students may be admitted upon request. Syllabus: 1. Geopolitics. Definition and application to the LATAM market 2. Geoeconomics. Meanin...