Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods.  These global operations generate a high demand for suitably qualified sales and marketing personnel. The geographical focus of the degree programme is on emerging markets.

»  Sales and Sales Management: ability to conceptualize, evaluate, push  forward and control strategic sales decisions.
»  B2B Marketing: ability to develop and push forward strategic marketing concepts for investment goods including background challenges of a  cross-cultural character.
»  Cross-cultural Sales and Management: profound introduction to cultural differences and similarities around the globe in order to be able to react in  a professional way when faced with challenges of this kind.
»  Practical Skills: we connect the complex structure of the scientific  background needed with the immediate application in real industrial life, especially in emerging markets.
»  Management/Leadership Skills: a special module with the chance to  develop good insights into management

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