MA in Fashion Direction, Brand & Product Management

Behind every great collection is a brand capable of re-innovating and playing with its identity. Thus, behind every brand capable of doing so is a manager as creative as he is capable. The master's degree in Brand & Product Management trains managers capable of managing the most original, memorable, and complex brands through specific project management skills of the fashion design processes in the fashion and luxury sector that complement those of product management. It is highly multidisciplinary and hybridizes design, management, and communication skills: only in this way is it possible to follow brands and products from the creative conception stage to production, communication, and market launch.