In the world of fashion, image is crucial. It is not just about fashion shows or shoots. Of course, big brands have their true cultural identity, whether new avant-garde or a century-old heritage. It is a capital built through careful branding and communication strategies, which can bring the fortune—or the ruin—of even the biggest fashion houses. 

The Master in Brand & Communication Management trains a specific figure who deals with the brand's communication and voice at 360°— from advertising campaigns to events to press releases and public relations to social media. This figure is today, more than ever, among the most in-demand by fashion brands: Gen-Z and new market segments are radically transforming the typical communication, media, and digital scenario. 

The DNA of brands, the 'myth-making' strategies, and the cultural heritage of brands are translated into new languages and cultures—from digital to physical fashion. That's why fashion brands are looking for a new generation of communication professionals capable of managing digital change. That is exactly what you will learn to do in this master's course.

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