MA in Fashion Direction, Brand & Communication Management

In the world of fashion, image is crucial. It is not just about fashion shows or shoots. Of course, big brands have their true cultural identity, whether new avant-garde or a century-old heritage. It is a capital built through careful branding and communication strategies, which can bring the fortune—or the ruin—of even the biggest fashion houses. The Master in Brand & Communication Management trains a specific figure who deals with the brand's communication and voice at 360°— from advertising campaigns to events to press releases and public relations to social media. This figure is today, more than ever, among the most in-demand by fashion brands: Gen-Z and new market segments are radically transforming the typical communication, media, and digital scenario. The DNA of brands, the 'my...