MA in Fashion Direction, Brand & Business Management

Managing a fashion company means combining marketing, management, and retail. In this Master's, we merge more than one discipline to train the most qualified and innovative professional figures responsible for business management in the fashion and luxury world. First step: Study business models, their evolution, and strategies in the industry. Second step: Recognize and study different retail and business channels, including their underlying logistics and specific operations – from fashion buying and retail merchandising to sales and digital management. Third step: Understand consumers and relationships between channels, from analyzing customer behaviors and the influence of sensory design and customer lifestyles to the omnichannel strategy and digital integration. Our objectives includ...