Masters in Strategic Marketing

Strategic marketing plays a decisive role in today’s fast-paced, competitive, and digital economy. Brands and products need a unique value proposition aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. This Master's specialization in Strategic Marketing is tailored to prepare future marketing managers to deal intelligently with the complexities of marketing in the digital era. In this Master's specialization in Strategic Marketing, you will develop an in-depth understanding of marketing, brand building, and brand management. At the same time, you will learn how to shape marketing strategies using strong marketing intelligence and capitalize on the gamut of digital platforms at your disposal.