Masters in Brand Management

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalization of our society demand new brand management skills. Digital branding forms a new core competence for agencies and companies. Creative and strategic planning skills and the cross-­media usage of all media channels are required to develop and manage brands effectively. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Students also learn how to combine the management field with creative planning, which prepares them for leadership roles and tasks in brand development, marketing communication, and design functions.