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Three Year Course in fashion Marketing - IED MIlano

Three Year Course in fashion Marketing - IED MIlano

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Those involved in marketing in the fashion industry have a deep understanding of the system, processes, methods and materials. They knows how to read the industry and the market and uses their skills to become an important point of connection between the company and the objective. The course in Fashion Marketing addresses the cultural issues, techniques and methodologies necessary to build an innovative strategic marketing and communication project, with particular attention to the digital world, social media and the challenges of ethics and sustainability. Much of the teaching deals with the theme of marketing intended both as a communication tool for the brand and the product, and as a study discipline applied to market logics. This course is held in the English language and starts in ...

Program Highlights

IED Undergraduate are featured by a methodology made of professionals in the classroom, school as laboratory, cross-disciplinary approach, glocal attitude and international perspective.

IED Fashion courses are a complete, exhaustive response to the increasingly diversified and specialized training requirements demanded by the global fashion system.

Fundamental to this approach is the school’s relationship with the entrepreneurs and professionals working in fashion design, jewelry design, accessories, styling, marketing and communication.

IED trains creative professionals who can manage the different steps of manufacturing process: from strategy to creation, from production to logistic, from sales to marketing and brand communication.

From the concept of a collection to its production, going through the business strategies, brand identity and S&M, IED Fashion trains creatives and professionals working side-by-side with companies.