Fall Semester Fashion Marketing - IED Florence

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Given the evolution of recent years, globalization, new lifestyles, technological innovation, changes in consumer and purchasing behavior, new and changing fashions and competitiveness, navigating the complex world of fashion requires a combination of elements such as careful strategy and a precise sales plan to be able to determine the success of a brand on the market. In this regard, the Fall Semester of Fashion Marketing allows you to understand and deepen the various phases of the strategic marketing process within the fashion system. By examining schematically and pragmatically themes such as the concept of branding, market research, new communication technologies, public relations activities, product positioning, new trends, and distribution channels, we provide you with the cogni...

Program Highlights

Enjoy a complete study abroad experience that combines theoretical lessons, field trips, and workshops.

Take IED Fashion courses that are a complete, exhaustive response to the increasingly diversified, specialized training requirements of the global fashion industry.

Benefit from our school’s relationship with entrepreneurs and professionals across relevant sectors—fashion design, jewelry design, marketing and communication, and more.

Develop into a creative professional who can manage the entire fashion manufacturing process, from strategy to marketing and brand communication.

Apply your knowledge and skills while working side by side with experts in the fashion design industry.