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- Fashion Brand Management - Florence
Fashion Brand Management - Florence
Fashion Brand Management examines the relationship between art, culture, marketing and branding, target, and communication to better understand the concept of strategizing. At the same time, gain insight into the importance of a high-quality, authentic, well-perceived product. This summer course provides students with an understanding of the relationship between the concept of a brand, its identit...
Fashion Brand Management examines the relationship between art, culture, marketing and branding, target, and communication to better understand the concept of strategizing. At the same time, gain insight into the importance of a high-quality, authentic, well-perceived product. This summer course provides students with an understanding of the relationship between the concept of a brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system. Students dive deep into the fashion processes, culture, style, and digital knowledge to achieve the following objectives: - read and interpret the system - evaluate strengths - comprehend the complex and delicate mechanisms that govern the international market, their differences, an...
Program Highlights
Alternate cultural, historical, and theoretical subjects with research activities and practical exercises throughout the five modules.
Deepen your understanding of theories through field practice, site visits, and classroom lectures.
Study real fashion case studies to understand branding strategies that consider the current needs of companies and brand identity.
Participate in field study and work directly with professors as part of your academic experience.
Have the unique opportunity to develop your professional network through the IED approach.
Quick Details
- Italy
- Summer
- Fashion Design & Merchandising
- All Nationalities
Program Details
Learn all the nitty gritty details you need to know
Locations
- Italy
Types and Subjects
- Subjects & Courses
- Fashion Design & Merchandising
Availability
Years Offered: Year Round
- Summer
Age Requirement
Age Requirement Varies
Guidelines
- All Nationalities
Cost per week
Program Cost Includes
- Tuition & Fees
Accommodation Options
- Apartment/Flat
- Group living
- Independent living
Qualifications & Experience
- High school graduate, diploma or the equivalent (for example: GED)
Application Procedures
- Phone/Video Interview
- In-Person Interview Required
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