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IED - Istituto Europeo di Design
Design Thinking for Business Transformation - IED Barcelona

Design Thinking for Business Transformation - IED Barcelona

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Innovation. Problem-solving. Creativity. Co-Creation. Customer value. These concepts have a tremendous impact on today’s business strategy. They are the ingredients that spur new growth opportunities, optimize business processes and create strong connections with customers. They are obvious, yet diffuse. We see these words everywhere we look today. But what do they really define? Are they real? Do they have any real impact on business or are they just a series of trendy words slapped on company slogans, advertisements, and annual reports? Design Thinking is a human-centric group of work processes and frameworks that help identify, develop, and deliver on these concepts creatively and efficiently. This course is held in the English language and starts in July.

Program Highlights

Take a summer course that combines IED design methodology with a deep immersion in an inspirational location, as well as highlights Spanish know-how in various subjects.

Become a professional who can critically read social and cultural phenomena, consciously build ideas, develop avant-garde projects, and emphasize multidisciplinarity and creativity.

Take courses that integrate innovation processes, a human-centered mindset, and business strategies to answer the needs of contemporary companies.

Learn to incorporate innovation into the strategic management of organizations, using two key methodologies: role-play and cooperative learning.

Learn through a dynamic methodology that includes analysis lab, exchanging information, and discussing case scenarios.