This two-year Master's degree program trains you as a professional with high-level skills in managing the relationship between companies and the market, equipping you to handle the competitive challenges posed by innovation.

Marketing managers must anticipate and quickly grasp the weak signals of market changes to respond proactively to new needs, an essential skill to success in today’s highly turbulent economic environment, especially in terms of the fast reaction times required by new technologies. As a result, this program supplements basic skills related to marketing management with a nuanced understanding of the innovation process and how to plan its release on the market.

The study plan ensures that you acquire the analytical, IT, brand (company or product) management, communication, and marketing skills – as well as the soft skills and leadership capabilities – that are needed to help companies cope with the changes of an increasingly interconnected, international and competitive market.

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