The World Bachelor in Business (WBB) is an exciting 4-year program that takes students on a global learning adventure. Developed with USC's Marshall School of Business and HKUST, this unique experience spans three continents: Los Angeles, Hong Kong, and Milan. With a class of around 50 students from all over the world, each year is spent in a different location, offering a dynamic blend of culture and education. In the fourth year, students get to choose their preferred location among the three partner schools.

The WBB program focuses on a solid foundation in business and economics while encouraging a well-rounded education. Students delve into the heart of Los Angeles, meet financial leaders in Hong Kong, and study the complexities of the European Union in Milan. Graduates earn three recognized Bachelor degrees—one from each partner school—making them highly attractive candidates for international jobs. The WBB is not just about education; it's a journey that prepares students for the global challenges of the interconnected world, emphasizing adaptability, cultural openness, and language proficiency in English.

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